For Service Providers

What wedding directories actually cost caterers and florists

Subscriptions, premium placement, and sometimes a percentage of the booking too. Here is the real maths over a wedding season.

Wedding directories typically charge an annual or monthly subscription for a listing, with higher tiers for better placement - and some also take a percentage of the final booking. For a caterer or florist doing 20-30 weddings a year at $2,000-$5,000 per booking, those costs compound fast.

The subscription layer

Many directories charge a recurring fee just to appear in search results, regardless of whether a single enquiry converts. Premium placement - appearing higher, with more photos, featured listings - costs more again. You pay before you have booked a single job.

The commission layer

Some platforms add a percentage of the booking value on top of the subscription. For a $3,500 catering package, a 10% cut is $350 gone on a single booking - before ingredients, staff and overheads are even accounted for.

What it adds up to over a season

Across 25 weddings at an average $3,000 booking value, a 10% commission alone is $7,500 a year - on top of any subscription already paid. That is real margin that never needed to leave the business.

The flat-fee alternative

A no-commission, flat membership model charges the same fee whether your booking is $1,500 or $6,000. The bigger and more valuable your average wedding booking, the more this structure favours you over a percentage-based directory.

What to look for instead

A platform with no per-booking commission, a flat and predictable membership cost, and visibility in AI search where couples increasingly start their vendor search before they ever open a directory.